THE STEFANIE SPIELMAN FUND
The purpose of this assignment is to correctly analyze the client’s situation and develop a strategy that will effect a change in the target’s thinking or habits or method/s of operation. You must consider and take into account: Who is your client’s competition? What is working or not working with the current campaign? Can any of it be salvaged? Should it be? Why? Why not? What is the client’s current position? Who is the client’s target? What moves and connects with the target audience? What is your objective/s? How can your results be measured?