Ann Marie Dailey

Backroads Wine



We worked directly with California based E & J Gallo, the largest distributor of California wines, and the largest family owned winery in the United States. E & J Gallo wants to design a new wine brand that will resonate with the millennial consumer and break the wine industry rules to become iconic. This will be an in depth branding exploration that will include: consumer & market research, brand inspiration & concepts, package design, point of sale & social media materials, and 3D in store display. The new brand should support E & J Gallo's image as a successful, family owned business.


Kelly Kistler & Ann Marie Dailey - Art Direction
Kelly Kistler - Illustration
Ann Marie Dailey - Photography
James Russo - Industrial Design